CREATIVE MUSINGS

ON EXPERIENCE

“It is really a matter of ending this silence and solitude, of breathing and stretching one's arms again." - Mark Rothko

CREATIVE MUSINGS

ON DETAIL

“I am as much interested in the smallest detail as in the whole structure.” - Marcel Breuer

キャンペーン

ALTER EGO

This season we were inspired by how personal style can steer in different directions and showcase our hidden traits with unforeseen confidence.

INSPIRED BY

CARLO SCARPA

The master of modernist architecture

SHORT STORY

A TRIP TO THE DOCTOR

Sarah and Sonia randomly meet at the doctor's. Featuring the Myla platforms and the Micol Pumps

INSPIRED BY

ISAMU NOGUCHI

Bridging tradition and innovation across art and design.

CREATIVE MUSINGS

ON JUXTAPOSITION

"I begin with an idea and then it becomes something else." - Max Ernst

キャンペーン

FORM

Gray Matters SS23 capsule collection focuses on the essence of shoemaking: the shape. We immersed ourselves in the sculptural work of design and architecture masters, among them Charlotte Perriand and Alvar Aalto.

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FALL WINTER '22

Indulge in a visual feast with captivating images captured at The Ex of In House in Rhinebeck, New York in October 2022.

CREATIVE MUSINGS

ON AUTHENTICITY

“I have never been strictly abstract or strictly figurative. What I have always been is strictly Oswaldo Vigas.” - Oswaldo Vigas

INSPIRED BY

MINIMALISM

The beauty of less.

キャンペーン

PRE-SPRING ‘22

Gray Matters’ Pre-Spring ‘22 collection opens with an image symbolic of freedom, in support of pride month and celebration of New York’s post-pandemic rebirth in June 2021.

CREATIVE MUSINGS

ON COLORS

"I prefer living in color." - David Hockney

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STYLING A SHOOT

We style shoots thinking of you and how you would use your Gray Matters.

CREATIVE MUSINGS

ON SELF-EXPRESSION

"The artist is not a special kind of man, every man is a special kind of artist." - Lygia Clark

CREATIVE MUSINGS

ON FEELING

"I don't really think about art as decoration. That's not my function." - Helen Frankenthaler

STYLE DIARIES

BY JANE JIANG

China-based Jane Jiang showcases how to dress up or down with the Mildreds, while always maintaining an effortless look.

INSPIRED BY

GAE AULENTI

The female star of Italian architecture.

キャンペーン

SPRING SUMMER ‘22: NEW LIFE

Explore our Spring Summer '22 collection - every piece in this meticulously curated assortment embodies the essence of renewal and new beginnings.

CREATIVE MUSINGS

ON COLOR BLOCKING

A symphony of bold hues and captivating contrasts.

CREATIVE MUSINGS

ON EYES

"The process of making art is a way of exploring and understanding the world around us." - Richard Tuttle

INSPIRED BY

BIOMORPHISM

How nature inspires art and design.

キャンペーン

BEHIND THE SCENES

Outtakes and behind the scenes imagery of our FW21 campaign

TOGETHER MATTERS

GRAY MATTERS X BOWER STUDIOS

An inside look at the makers behind our inspiring Brooklyn Showroom.

CREATIVE MUSINGS

ON EVERYDAY OBJECTS

"I just paint things I always thought were beautiful, things you use every day and never think about." - Andy Warhol

WHAT GROUNDS ME

SIXTH SERIES - EMILY KATZ

We invite you to join our 6th series of WHAT GROUNDS ME and discover how Emily’s positive energy and ideas is an everyday lesson to never stop creating.

CREATIVE MUSINGS

ON FORM

"I seek to shatter forms by giving them their proper place and meaning." - Jean (Hans) Arp

INSPIRED BY

SUPREMATISM

The supremacy of pure artistic feeling.

STYLE DIARIES

BY LARA CARVAJAL

Barcelona-based content creator Lara Carvajal (@about.janedoe) tries on 5 looks for the Emma Loafers Cacao.

INSPIRED BY

ABSTRACT EXPRESSIONISM

A new art for a new world.

STYLE DIARIES

BY ANNA ALEXIA BASILE

Italian American photographer Anna Alexia Basile creates a color story around San Francisco with our yellow and olive Mildreds.

INSPIRED BY

ALVAR AALTO

“Beauty is the harmony of function and form.”
See how Finnish architect Alvar Aalto's memorable work that greatly inspires our design approach.

WHAT GROUNDS ME

FOURTH SERIES - Carolina Jimenez

Artist and textile designer Carolina Jimenez transports us into a magic world of memory signifiers into which the heritage of weaving is poured, molded or reshaped. 

キャンペーン

FW21 - LA SFILATA 

Gray Matters FW21 campaign recreates the energy and excitement of a runaway show. Enjoy some images, videos and bts shot in Brooklyn New York in March 2021.

STYLE DIARIES

BY PENNY GOLDSTONE

London based Marie Claire UK Fashion Editor Penny Goldstone styles the Emma Loafers 4 ways.

WHAT GROUNDS ME

SECOND SERIES - SHEREEN MOHAMMAD

Meet our second guest for What Grounds Me - Shereen Mohammad, New York-based model and designer.

INSPIRED BY

MASSIMO VIGNELLI

Modernist graphic designer and self-styled information architect Massimo Vignelli. We are delighted to share some of his memorable work that greatly inspires our design approach.

STYLE DIARIES

BY LUCY ALSTON

London based stylist and trend consultant Lucy Alston (@thestylesponge_) styles Mildred Classic Verde Oliva for 3 occasions.

STYLE SPOTLIGHT

THE MILDRED

Meet the classic shoe who's all about subtle statements.

INSPIRED BY

ETTORE SOTTSASS

Discover the work of Ettore Sottsass and his groundbreaking mediums that inspire us every day.

芸能人とブロガーがお薦め

ERICA CHOI - @eggcanvas

Design director Erica Choi gives a master class in styling her Gray Matters.

STYLE DIARIES

BY HANNAH FAITHLORD

Los Angeles-based photographer and tastemaker Hannah Faithlord (@thannahfaithlord) styles the Mara Boots in cacao 4 ways.

STYLE DIARIES

BY DIONE DAVIS

Stylist and creative consultant Dione Davis (@dionemdavis) shares her favorite Gray Matters picks and ways to style them with unique tips.

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BEHIND THE SCENES FALL/WINTER 2020

On set shooting the Gray Matters Fall/Winter 2020 Campaign while the team experiments with light, color and shadows.

WHAT GROUNDS ME

TOGETHER MATTERS

GRAY MATTERS X PLY-KNITS

Carolyn Yim, founder of Ply-Knits in conversation with Gray Matters creative director, Silvia Avanzi.

STYLE DIARIES

BY DENISE BUSCHKÜHLE

Denise Buschkühle (@denisebuschkuehle) styles our Clara Pumps Zenzero 3 ways.

キャンペーン

BEHIND THE SCENES RESORT 2020

On set shooting the Gray Matters Resort 2020 Campaign where the team recreated a scene from the ’60 “Arte Povera” movement.

STYLE DIARIES

BY Céline Sabbagh

Lebanese-French and Italian fashion editor and stylist Céline Sabbagh (@celinesabbagh) styles Egg Mules Cera 3 ways.

STYLE SPOTLIGHT

THE GEMMA

Our statement heel of FW20. Inspired from the sculptural shape of rocks in Antelope Canyon and roughly cut gold.

STYLE DIARIES

BY SARAH QUAN

Entrepreneur Sarah Quan (@sarah_fashionboho) styles Mildred Sandals Zenzero Cera 3 ways: casual, business and comfortable for WFH.

ショートフィルム

Eat Cookies, Live Longer

マーシャはソファの上で空想にふけっていると、突然幻想のようにクッキーが隣に現れます...

STYLE DIARIES

BY Céline Sabbagh

Lebanese-French and Italian fashion editor and stylist Céline Sabbagh (@celinesabbagh) styles Egg Mules Cera 3 ways.

Installation

Memphis

Gray Matters R19コレクションは、メンフィスグループにちなんで名付けられました。メンフィスグループは、1980年代初期に設立され、ポストモダンの家具やオブジェクトを探求するデザインコラボレーションです。

芸能人とブロガーがお薦め

KAYLEIGH LI - @ITSKAYKAYLEIGH

Kayleigh Li sets her Gray Matters in motion - Kayleigh’s dynamic moves and styling compliment every pair from the classics to seasonal hits.

Campaign

HOLIDAY FRENZINESS

リゾート18キャンペーンでは、チャーリーシャックのレンズとナターシャフェルカーのセットを通して命を吹き込み、Gray Matters のユニークな声のトーンをクラシックなホリデーテーマに適用します：旅行の準備を！

ショートフィルム

Travel Frenzy

旅行の準備をするというアイデアと、計画とロジスティクスの段階で経験したすべての特異なユーモラスなアクシデントについての短編映画シリーズ。

キャンペーン

UNEXPECTED ARRANGEMENTS

The FW19 collection explores the idea of combining materials that do not normally go together to create something entirely new.

ショートフィルム

How to Stack 5 More Chairs

マーシャはさらに5つの椅子を積み重ねる方法を戦略化していますが、驚いたことに6番目の椅子はすべてを崩壊させます。

TOGETHER MATTERS

GRAY MATTERS X DIANA YEN, JEWELS OF NY

Diana Yen is a food stylist in New York. She takes over the Gray Matters Instagram for a day with Cleo the bunny, her produce expert, to share what she’s been cooking lately.

芸能人とブロガーがお薦め

MICHELLA CHOI - @MICHELLACCC

Michella Choi proves season after season that her Gray Matters are made for just about anything.

ショートフィルム

Mildred & The Egg

Mildredと卵は完璧な靴を探します。 Mildredは、モデルQuinn Moraとして実用的なヒールのための彼女のオプションを熟考して、靴に命を吹き込みます。

INSPIRED BY

ALEX PRAGER

Alex Prager's saturated, staged scenes are often quirky and unexpected and serve as a long-time inspiration for us at Gray Matters.

Campaign

The Playground

ローンチキャンペーンは、Gray Mattersの典型的なユニークで洗練された風合いを取り込みます。私たちの象徴的スタイルのミルドレッドとミコルは、クラシック、イタリア、未来派、レトロ、モダン、アーバンなど、時代を超越した感覚と時代の融合を伝えています。

INSPIRED BY

ERWIN WURM

Wurm’s ability to turn every day objects into art keeps us ever inspired.

キャンペーン

Metamorfosi

Jason Thomas Geeringが撮影したSS19キャンペーンは、オブジェクトの成長と、ボリュームと色の並置を探求します。

キャンペーン

Colors

クリエイティブデュオのチャーリーシャックとナターシャフェルカーは、「色」の感情的な強さ、純度、エネルギーに触発されて、リゾート19キャンペーンを監督しました。

Campaign

The Gray Gallery

アーティスト フェルナンド マストランジェロのイーストニューヨークスタジオで、チャーリーシャックとナターシャフェルカーが撮影したSS18キャンペーンは、GMの洗練されたデザインと建築材料と、マストランジェロのユニークなアートワークを有機的に組み合わせ、五感のための芸術的な宴を作り出します。

ショートフィルム

STYLE DIARIES

BY ANUM BASHIR

Anum Bashir (@desertmannequin) styles our Micol Pumps Bianco 3 ways.

TOGETHER MATTERS

In Conversation: Wendi Koletar, Founder and Owner of
Kick Pleat

Gray Matters spoke with boutique owner Wendi Koletar on how the business has been
affected by the United States COVID-19 crisis.