Campaign
HOLIDAY FRENZINESS
Brought to life through the lenses of Charlie Schuck and the sets of Natasha Felker, the Resort 18 campaign applies the Gray Matters quirky tone of voice to a classic holiday theme: getting ready to travel.
Campaign
Modern Princess
Our FW18 campaign, photographed by Jason Thomas Greening, captures the essence of the independent woman who feels at ease in structured ankle boots as well as delicate gemstone heels.
Campaign
The Gray Gallery
Our SS18 campaign, shot by Charlie Schuck and Natasha Felker at artist Fernando Mastrangelo’s East New York studio, organically combines GM sleek designs with architectural materials and Mastrangelo’s one-of-a-kind artworks, creating an artistic feast for the senses.
CAMPAIGN
Colors
The creative duo Charlie Schuck and Natasha Felker directed our Resort 19 campaign, inspired by the emotional strength, purity and energy of “color.”
Campaign
Origami
Gray Matters FW17 references the ancient art of paper folding and its dual relationship with time: living items that can move in clever ways all the while making a subtle still life statement.
CAMPAIGN
Metamorfosi
The SS19 campaign, photographed by Jason Thomas Geering, explores the growth of objects and the juxtapositions of volumes and colors.
Campaign
The Playground
Our launch campaign captures the quintessential quirky and sophisticated tone of Gray Matters. Our signature styles Mildred and Micol convey a sense of timelessness and a melding of eras: classical, Italian, futurist, retro, modern, urban.
SHORT FILM
IT'S A SHOE GAME
Playful short film about Mildred - the smart shoe - playing chess and winning against our model and muse, Colleen.
