OUR STORY
ABOUT THE BRAND
Before putting pencil to paper — and nappa leather uppers to outsoles — the designer Silvia Avanzi spent years developing and fine-tuning a concept inspired by the artistic heritage of her native country Italy, along with the hectic lifestyle of her adoptive city New York.“
I asked myself, ‘What do women want today, and what do we need, really?’ We feel everything has been done and redone”. Avanzi dug into the psychology of women’s footwear when she created her first designs. How to effortlessly make a personal statement from work to play, from day to night? From there, the brand began to take shape.
![_R9A7264.jpg__PID:02b87067-a875-4f47-bef6-2907981b0c3c](https://cdn.shopify.com/s/files/1/0012/4079/3193/files/R9A7264_69bc1213-b965-4bc1-aa07-c3593c0ad4cb_500x.jpg?v=1705426852)
![_R9A7338.jpg__PID:e9760bae-9119-4e8d-9d5f-3d12f3e1e489](https://cdn.shopify.com/s/files/1/0012/4079/3193/files/R9A7338_d958f9eb-19a8-4dcb-9e88-8ab5ba85cf4d_500x.jpg?v=1705421550)
![Mood Board .jpg__PID:06faa1f3-06d8-4c6f-bc5a-3f60080492f9](https://cdn.shopify.com/s/files/1/0012/4079/3193/files/Mood_Board_500x.jpg?v=1705424687)
OUR PHILOSOPHY
BRAND VISION
Gray Matters reinterprets every day heights using sculptural heels and a quirky yet sophisticated mood. The designer strongly believes in “less is more”: the elegance of clean shapes and subtle details made unique by a touch of quirkiness in the use of color and tone.
与灰色一样,该品牌多才多艺且精致,总是添加微妙的细微差别,从不令人印象深刻。 “鞋子”成为杰出的单品,拥有自己的生命或提升女性性格的独特物品。 Gray Matters 由意大利威尼斯附近的三代专业制鞋师制作。 每件作品都散发着手工细节,都带有自己的态度; 可以拥有它的女性的随意自信。
![Mood Board .jpg__PID:06faa1f3-06d8-4c6f-bc5a-3f60080492f9](https://cdn.shopify.com/s/files/1/0012/4079/3193/files/Mood_Board_500x.jpg?v=1705424687)
"Each piece carries an attitude of its own; a casual confidence of women who can own it.”
![_R9A7264.jpg__PID:c1024b84-7136-4856-be12-7f99329c7974](https://cdn.shopify.com/s/files/1/0012/4079/3193/files/R9A7264_500x.jpg?v=1705422210)
"Each piece carries an attitude of its own; a casual confidence of women who can own it”
![_R9A7338.jpg__PID:e9760bae-9119-4e8d-9d5f-3d12f3e1e489](https://cdn.shopify.com/s/files/1/0012/4079/3193/files/R9A7338_d958f9eb-19a8-4dcb-9e88-8ab5ba85cf4d_500x.jpg?v=1705421550)