品牌故事

Before putting pencil to paper — and nappa leather uppers to outsoles — the designer Silvia Avanzi spent years developing and fine-tuning a concept inspired by the artistic heritage of her native country Italy, along with the hectic lifestyle of her adoptive city New York.

“我问自己，‘今天女性想要什么，我们真的需要什么？’我们觉得一切都已经完成并重做”。 Avanzi 在创建她的第一个设计时深入研究了女鞋的心理。 从工作到娱乐，从白天到黑夜，如何毫不费力地做出个人陈述？ 从此，品牌开始成型。

Before putting pencil to paper — and nappa leather uppers to outsoles — the designer Silvia Avanzi spent years developing and fine-tuning a concept inspired by the artistic heritage of her native country Italy, along with the hectic lifestyle of her adoptive city New York. “I asked myself, ‘What do women want today, and what do we need, really?’ We feel everything has been done and redone”. Avanzi dug into the psychology of women’s footwear when she created her first designs. How to effortlessly make a personal statement from work to play, from day to night? From there, the brand began to take shape.

Gray Matters reinterprets every day heights using sculptural heels and a quirky yet sophisticated mood. The designer strongly believes in “less is more”: the elegance of clean shapes and subtle details made unique by a touch of quirkiness in the use of color and tone. As in gray the color, the brand is versatile and sophisticated, always adding subtle nuances, never imposing. “Shoes” become standout pieces, objects with a life of their own or enhancing the character of women like no other. Gray Matters is made by three generations of expert shoemakers near Venice in Italy. Exuding with artisanal details, each piece carries an attitude of its own; a casual confidence of women who can own it.

品牌故事

Gray Matters reinterprets every day heights using sculptural heels and a quirky yet sophisticated mood. The designer strongly believes in “less is more”: the elegance of clean shapes and subtle details made unique by a touch of quirkiness in the use of color and tone. As in gray the color, the brand is versatile and sophisticated, always adding subtle nuances, never imposing. “Shoes” become standout pieces, objects with a life of their own or enhancing the character of women like no other. Gray Matters is made by three generations of expert shoemakers near Venice in Italy. Exuding with artisanal details, each piece carries an attitude of its own; a casual confidence of women who can own it.

Gray Matters 使用雕塑般的高跟鞋和古怪而精致的心情重新诠释每天的身高。 设计师坚信“少即是多”：简洁的造型和微妙的细节的优雅，通过对色彩和色调的巧妙运用而变得独一无二。

与灰色一样，该品牌多才多艺且精致，总是添加微妙的细微差别，从不令人印象深刻。 “鞋子”成为杰出的单品，拥有自己的生命或提升女性性格的独特物品。 Gray Matters 由意大利威尼斯附近的三代专业制鞋师制作。 每件作品都散发着手工细节，都带有自己的态度； 可以拥有它的女性的随意自信。

“每件作品都有自己的态度；可以拥有它的女性的随意自信” 

品牌故事

Before putting pencil to paper — and nappa leather uppers to outsoles — the designer Silvia Avanzi spent years developing and fine-tuning a concept inspired by the artistic heritage of her native country Italy, along with the hectic lifestyle of her adoptive city New York.

“我问自己，‘今天女性想要什么，我们真的需要什么？’我们觉得一切都已经完成并重做”。 Avanzi 在创建她的第一个设计时深入研究了女鞋的心理。 从工作到娱乐，从白天到黑夜，如何毫不费力地做出个人陈述？ 从此，品牌开始成型。

Gray Matters 使用雕塑般的高跟鞋和古怪而精致的心情重新诠释每天的身高。 设计师坚信“少即是多”：简洁的造型和微妙的细节的优雅，通过对色彩和色调的巧妙运用而变得独一无二。

与灰色一样，该品牌多才多艺且精致，总是添加微妙的细微差别，从不令人印象深刻。 “鞋子”成为杰出的单品，拥有自己的生命或提升女性性格的独特物品。 Gray Matters 由意大利威尼斯附近的三代专业制鞋师制作。 每件作品都散发着手工细节，都带有自己的态度； 可以拥有它的女性的随意自信。

“每件作品都有自己的态度；可以拥有它的女性的随意自信”