OUR STORY
ABOUT THE BRAND
Before putting pencil to paper — and nappa leather uppers to outsoles — the designer Silvia Avanzi spent years developing and fine-tuning a concept inspired by the artistic heritage of her native country Italy, along with the hectic lifestyle of her adoptive city New York.“
I asked myself, ‘What do women want today, and what do we need, really?’ We feel everything has been done and redone”. Avanzi dug into the psychology of women’s footwear when she created her first designs. How to effortlessly make a personal statement from work to play, from day to night? From there, the brand began to take shape.
OUR PHILOSOPHY
BRAND VISION
Gray Matters reinterprets every day heights using sculptural heels and a quirky yet sophisticated mood. The designer strongly believes in “less is more”: the elegance of clean shapes and subtle details made unique by a touch of quirkiness in the use of color and tone.
As in gray the color, the brand is versatile and sophisticated, always adding subtle nuances, never imposing. “Shoes” become standout pieces, objects with a life of their own or enhancing the character of women like no other. Gray Matters is made by three generations of expert shoemakers near Venice in Italy. Exuding with artisanal details, each piece carries an attitude of its own; a casual confidence of women who can own it.
"Each piece carries an attitude of its own; a casual confidence of women who can own it.”
"Each piece carries an attitude of its own; a casual confidence of women who can own it”
